the purpose hotel

1 Posts Back Home

Recent Work: The Purpose Hotel

In one of the biggest projects I’ve been involved in to date, I had the privilege of overseeing the editorial and marketing copy for The Purpose Hotel Kickstarter campaign. This hotel, a dream of photographer Jeremy Cowart (Huffington Post’s most influential photographer on the web), this hotel reimagines the hospitality industry as a vehicle to drive social change. The goal with the marketing copy (from the video scripts, to the campaign text and emails) is to allow backers to feel like co-founders in a movement – not backers of a product. Check it out here, and join us!